What’s In The Future For The Melting Pot – And How You Can Help

by on July 27, 2012


Heya, everyone!

So, as you may know, the Melting Pot celebrated its second birthday last week. From an idea that Rebecca and I had when we were coming home from shopping, it’s grown into a really unique project. It’s something that I know a lot of people find really valuable and interesting, and I’m really pleased about that!

We’re in year two and have no sign of slowing down, so I thought I’d write a bit about what I want to do with the Melting Pot over the next year or so, and how you can help us make Cool Things Happen.

Introducing new blogs to new readers

Firstly, I want to keep introducing bloggers to new readers, particularly newer or smaller blogs. I’m really pleased with and proud of how much we’ve been able to help both new bloggers get out there (such as Bravetank, Flosch from Random Waypoint, and the many Newbie Blogger Initiative bloggers) and help well-known bloggers find new audiences, as we’ve been doing recently with the EVE blogosphere.

(If you know of a blog we should be covering, even if it’s small, and especially if it’s yours, please do let us know! Don’t worry if you think we might already be covering it – let us know anyway, it’s only one click for me to check if we’re already reading them.)

I’ve started many, many blogs myself, and no matter how often you’ve done it, I know how painful the early stages of pushing a blog can be. It’s depressing and isolating feeling like you’re just writing for an audience that isn’t there, and I want to make sure that doesn’t happen to any blogger who has something interesting to say.

Getting MMO bloggers the respect they deserve

The second goal I’ve got for the Melting Pot this year is a big one. I want to extend the reach of the MMO blogosphere far beyond where it is now. I want top blogging voices in MMOs to have the same respect and readership numbers that top bloggers and opinion writers have in other fields. Massively Multiplayer gaming is a huge and growing segment of our culture – why shouldn’t MMO bloggers have the same readership as Penny Arcade, or be as influential a voice as Cory Doctorow in their respective fields?

Currently, there are millions of people playing MMOs – tens of millions, actually. But only a tiny fraction of them read multiple MMO blogs on a daily basis, or participate in MMO discussions on a frequent basis.

Is that because they’re just not interested in talking about MMOs? I don’t think so. The size and length of the comment threads on any major gaming site or official forum tells us there are a lot of people out there. Jokes about the quality of writing aside, a lot of MMO players are interested, thoughtful, and really want to debate the issues around MMOs, from sexism to game balancing to the theory and philosophy of gaming itself.

They just don’t know what’s out there. Or they don’t feel they have the time to filter through thousands of blogs. Well, of course, that’s where we come in.

And that’s where I want to ask for your help.

I’ve got some plans – a lot of plans, actually – to let more people know about all the good stuff that’s out there in the blogosphere. We’re going to be trying everything from high-profile guest blogging to actual paid advertising. But you can help too.

How you can help

If you run a blog, please take the time this weekend to tell your audience about the MMO Melting Pot.

I know a lot of you link to us frequently, and I’m very grateful for that – thank you!

Because we’re not a blog, I’ve discovered that a lot of people who come to the Pot for the first time don’t really understand what we’re about, why we do what we do, or what they can get out of sticking around. I think that, modesty aside, the Melting Pot is one of the best ways for any MMO player to find different, unique, interesting perspectives on the games they love every day. Hence, I’d really love more people to find out about us!

In addition, I know that a lot of MMO players do indeed read one or two blogs – but just one or two! I’d really like to present the MMO Melting Pot to those readers as a way to find more interesting writing about MMORPGs. And your blog might well be the one blog that someone reads!

I’ve written up a sample paragraph about the Pot that should serve as a good introduction – feel free to copy and paste and alter as much or as little as you’d like! Of course, you can also write something yourself – this is just meant as a time-saver!

“By the way – if you’re not already reading the MMO Melting Pot, you should give it a look. They showcase the best blog articles on MMORPGs from WOW to EVE, from hundreds of blogs you might not have heard of. If you want to hear interesting new ideas, discover fun new blogs to read or find out what everyone thinks of the hot new issues – check them out. They update daily. This week they’ve covered WoW’s raiding problems and the question of whether attunements should come back, plus the question of whether Guild Wars 2 will be any good, amongst other things!”

Copy-pasteable (click to select all):

(We also have image banners for the Pot if you’d like to link to us using them!)

If you’re not a blogger, you can also help us by getting the word out on social media. Please let your friends and guildies who are into MMORPGs know where to find us, and as importantly, why they might be interested!

Here are a few sample options for Twitter, Facebook and Google+:

Twitter

“Are you reading the MMO Melting Pot? Great way to find interesting writing about MMORPGs – http://www.mmomeltingpot.com”

Click here to Tweet this message!

Facebook

“Hey, BTW – if you’re not reading the MMO Melting Pot, but you’re interested in WoW or other MMOs, you should give them a look. They showcase the best blog articles on MMORPGs from WOW to EVE. If you want to hear interesting new ideas, discover fun new blogs to read or find out what everyone thinks of the hot new issues – check them out. They update daily. http://www.mmomeltingpot.com”

Copy-pasteable (click to select all):

Google+

“By the way – if you’re not already reading the MMO Melting Pot, you should give it a look. They showcase the best blog articles on MMORPGs from WOW to EVE, from hundreds of blogs you might not have heard of. If you want to hear interesting new ideas, discover fun new blogs to read or find out what everyone thinks of the hot new issues – check them out. They update daily. This week they’ve covered WoW’s raiding problems and the question of whether attunements should come back, plus the question of whether Guild Wars 2 will be any good, amongst other things!”

Copy-pasteable (click to select all):

In Conclusion

I’ve loved my first year of running the Pot, and the year of watching Rebecca develop it before that.

But I think we can do more. I think the MMO blogosphere deserves more. I think we’re host to far more than our fair share of world-class writing, and I think the world deserves to hear about it.

That’s what I’m planning to do this year: introduce the fantastic writing of everyone we feature on this site not just to the existing MMOsphere, but to the world.

If you enjoyed this article, check out our other posts from these categories: Maintenance Mondays

{ 12 comments… read them below or add one }

Jaedia July 27, 2012 at 8:01 pm

I have to say you have a fair point on respect and reach. I’ve been more of a book blogger recently and book bloggers are valued as a fantastic source of recommendation and promotion for readers, writers, and publicists.

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Hugh Hancock July 30, 2012 at 4:42 pm

Yeah, there’s a definite respect gap between the publishing and MMO industries. Frankly, I’m not sure why – given the relative tech-savvinesses of the industries, you’d have expected it to be the other way around.

I had a fair bit of success with a similar campaign on behalf of Machinima creators back in the Machinima.com days, so we’ll see what we can do…

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IcyWiz July 27, 2012 at 9:39 pm

Dear MMO Melting Pot -

I’m a huge fan of your site, and I RT and mention it on my WoW show whenever I can. I will be sure to mention this article the next time we record. I don’t know if it will help one dang bit, but anything I can do to help I will happily get done.

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Hugh Hancock July 30, 2012 at 4:41 pm

Thank you very much indeed!

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Windsoar July 28, 2012 at 8:40 pm

I’ll also mention that I haven’t seen any pingbacks from the Pot in a long time. They seem to be working in-site, but you might want to check around and make sure your pings are working correctly with other sites. Readers love to click on commentators website links to find new blogs!

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Hugh Hancock July 30, 2012 at 4:40 pm

Hmm, that’s wierd – I thought we fixed that issue. I shall keep a close eye on our pingback situation and liase with the WP-Engine guys to figure out what’s going wrong. Thanks for the heads-up!

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Bravetank July 29, 2012 at 6:12 pm

I’m eternally grateful for the support you’ve giveb me in my first year blogging. It’s been absolutely fantastic. Will do all I can too to promote the pot on my site. It’s in my links but I’ll also make sure I do more. It’s great what you’ve done for new bloggers like me & blogging in general & if more can be done to raise the wider profile of MMO blogs then you’ve got my support.

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Hugh Hancock July 30, 2012 at 4:40 pm

Thanks very much! As I said, we have Plans – I’ll be sure to let you know as they progress.

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River July 30, 2012 at 4:31 pm
Hugh Hancock July 30, 2012 at 4:40 pm

You rock!

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Syl July 30, 2012 at 9:23 pm

I am planning a roundup of blogger links later this week anyway and will be sure to include you – always happy to refer more readers to the Pot! (although how they could miss you so far is a mystery to me) :)

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j3w3l July 30, 2012 at 10:23 pm

That’s an interesting thought really and I never thought about it like that. The only place I can think attaing a large readership and comments is massively but its more a news site, still even it only gets a fraction of the big gaming sites.
I’m only a newbie blog so have a fraction of the readers of many but i’ll make sure to pingback, let’s get this community ball rolling.

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