I love LoTRO. They just do things… a bit differently. Whether we’re talking in-game music festivals or poetry contests, LoTRO is the MMO that marches to the beat of a slightly different drummer.
And this week, they’re thoroughly different. Because Turbine, the game’s developers, have kicked off what is as far as I know a completely unique MMO event – LoTRO’s Fashion Week – an event that’s also a joint venture between LoTRO and some of the biggest LoTRO blogs.
They’re not only offering Turbine Points as prizes, but also special titles for the forums – this fashion stuff is a big deal in Middle Earth, it turns out.
Needless to say, the big LoTRO fashion blogs are getting into the action too. The arguably top three LoTRO fashion blogs, Cosmetic LOTRO, LOTRO Stylist and LOTRO Fashion, are all offering coupons for free dyes on the LoTRO store.
And you can follow the action by following @LOTROFashion on Twitter.
This is a really cool event – not only for the theme, but also the extent to which Turbine are interacting with and relying on the blogosphere. I don’t think I’ve seen a major MMO publisher work with its associated blogosphere to this extent before, and it’s extremely cool – let’s hope it sparks more openness within other MMO developers too!
Spread the word – it’s LoTRO fashion week!
