Is SWTOR screwed? The EA stock fall edition

by on January 20, 2012

Today’s one of those days where the posts pretty much write themselves. We’ve got two big, big pieces of news today – and the first one is that EA’s stock has dropped as analysts are rethinking their estimates of SWTOR’s success

That’s pretty big news by anyone’s standards, and there are a number of interesting points being made about it:

  • Gazimoff’s crunching the numbers to try and figure out what SWTOR’s subscriber base will end up being“Subscribing to an MMO once the bundled month is up isn’t an automatic thing any more. With the current economic climate many of us are feeling the pinch and tightening our belts.”
  • Game By Night argues that SWTOR simply isn’t a very good single-player game (and offers some suggestions to avoid burnout) – “In the world of console games, forty hours is a harrowing experience; sixty is epic. TOR tries to offer you the same thing but asks for hundreds and hundreds of hours beyond that. It’s a recipe for burn out.”
  • Scary Worlds has a message for those bloggers crowing about SWTOR’s woes – ‘If SWTOR fails, MMORPGs in general are screwed’“What new investor would want to drop their money into a new game if such a great developer like BioWare can fail? You think they won’t look at their tiny investment and say, “Well, if a $300 million AAA MMO can fail, what is this MMO going to do to succeed with a lot less money?” “
  • And finally, on a related note, Blessing of Kings is arguing that SWTOR, amongst other innovations, badly needs a Dungeon Finder“Maybe the dungeon finder makes running instances less fun. But at least with a dungeon finder, I can actually run the instances.”

How bad do you think things are for SWTOR right now?

If you enjoyed this article, check out our other posts from these categories: Star Wars: The Old Republic

{ 7 comments… read them below or add one }

Dane January 20, 2012 at 7:28 pm

The way things have gone with SWTOR makes me realize that Blizzard really, really got lucky with WoW. The stars aligned just right for them. They had the right product at the right time. And they really *HAVE* set the bar high for the competition. It’s a fascinating thing to behold as it plays out over the years.


Liore January 20, 2012 at 8:42 pm

Blizzard/Activision’s stock fell 2.3% on the same day that EA’s fell 4%, but apparently the former is business as usual while the latter is the sign of the MMO apocalypse. Like, I get not wanting to play SWTOR if you don’t enjoy it, but the hysteria of some of the “SWTOR is dead” folks is just plain crazy.


Wilhelm Arcturus January 20, 2012 at 9:20 pm

You are a day behind. The stock is back up today, a couple of analysts defended SWTOR, and EA apparently revealed that the game cost $200 million to make.

But yes, it probably does need a dungeon finder like interface at some point.


Stabs January 20, 2012 at 9:34 pm

For at least six months what EA has been saying in its PR and statements to investors hasn’t really made sense. I think they’re aiming at a million subscribing for more than a year. There isn’t more than a year’s worth of game and it seems unlikely that the people running around solo enjoying what is in effect KOTOR 3 will transfer in large numbers to the end game.


Imakulata January 21, 2012 at 1:28 pm

About the dungeon finder debate, I feel this post (which was linked by one of commenters on Rohan’s post) on official SWTOR forums is a good reading too:


Nii April 27, 2012 at 5:32 pm

The MMO players are tired of MMO’s, it takes alot of your real life to play this games, a player that plays a MMO don’t have time to enjoy other games if wants to success in that particularly MMO! All MMO’s end up to be a second job for the players that take them a bit more serious, That’s why you will not see any MMO beating WoW in subscription numbers, because people don’t want to waste their time re-rolling on another MMO, and who try it, soon realize that the game experience is not any different that the one they where having in the previews MMO.


Ethan July 17, 2012 at 8:04 am

When the game launched the english speaking european serves numbered 41 now, 7 months later, there are 4!

Numbers talk for themselves


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