Is the tail dying whilst the head keeps on?

We’ve seen a fair number of people asking if WoW’s dying lately – and even some evidence that Blizzard themselves are listening and fixing things. I’m pretty sure the “LFD now groups with your server first” fix was a direct result of all the comments on the blogosphere and forums talking about LFD’s loss of server community.

However, the talk of a rotting WoW is mostly focussed on the endgame – raids are too hard, heroics are too easy. Beruthiel from Falling Leaves and Wings has a different theory, based on the activities of people in her large, active guild – that actually, WoW’s dying because alts and levelling are failing.

Let’s take Brade, who is pretty much a machine when it comes to leveling, and it was something that he genuinely seemed to enjoy. He seems to have petered out at 4 max level alts. Instead, during his offtime, he’s been playing other games outside of WoW. It almost seems that he has little inclination or incentive to log in and level another character. He doesn’t chase achievements. He isn’t an instance fiend, like me. He isn’t as socially tied to the game as I am. And the alt grind seems to be less enjoyable this time around.

I am really interested by the metrics she asks about at the end of the article – how many players are hitting 85 month on month? What do the player hours trends look like? We’re never going to see them, but I wonder if there’s a way to extrapolate. I know that I for one, given the length and the easiness of most of the grind, have no intention of levelling anything from 1-85 any time soon.

What do you think? Are you levelling alts? Or are you checking out other games? And if so, what and why?

_Quote taken directly from Beruthiel’s post.

Falling Leaves and Wings’ homepage can be found at [